by Tori Rose, Principal, Blue Media Boutique

Rumor has it that Yahoo is about to sell off the social bookmarking site Delicious for as much as $2 million. If true, the move comes three months after Yahoo said Delicious was “not a strategic fit” for the web portal.

“‘We believe there is a home [for Delicious] outside the company that would make more sense for the service and our users,’ Yahoo said in December. Delicious’ prospective buyer is reportedly a StumbleUpon-like service but not necessarily StumbleUpon itself, Business Insider reports.”

Whether sold or abandoned altogether, the fate of Delicious will certainly have people wondering whether or not destination websites are a thing of the past.

Joseph Jaffe speculates on this topic in the video below. He suggests that with the rise of hubs like Facebook and Google, people are no longer operating on the web like they once did. We no longer go to websites and bookmark them or use them as home pages. We use Facebook and Google as home pages, where we’re able to connect with many businesses, people, links and RSS feeds instantaneously.

Jaffe asks, “So is this story about the demise and failure (in general) of Yahoo! and/or it’s inability to leverage its social media properties or is it about the death of the website (in this case Delicious)?”

You decide…and then tell us what you think.

Tags: Delicious, demise of the website, Facebook, Google, hubs, Joseph Jaffe, social media, Yahoo

This entry was posted on Tuesday, March 22nd, 2011 at 9:06 pm and is filed under Best Practices, Blue Media Boutique. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.