Welcome to “Interactive Insights,” which includes routine postings by both Blue Media Boutique
and Mary Beth West Consulting, offering ideas from the front lines of social and online community
development.

But it’s not just limited to online guru stuff . . . our postings will also share observations about
what’s working today across many platforms of brand communications and relationship-building.
After all, the scope of interactive communications working cohesively with larger marketing and
business strategies is woven tightly together–these disciplines don’t exist on separate islands.
So our content here will reflect the same diverse approach.

We welcome your input, comments and questions.