Facebook’s new Deals feature is set to launch today in San Francisco, Austin, Dallas, Atlanta and San Diego. This is a feature that will compete with Groupon, where users will be able to buy a “Deal” for a certain good or service at a major discount, typically half off its retail price, then redeem it later. Users will also be able to “Like” and “Share” Deals with friends.
Any Facebook user can sign up for Deals notifications on the feature’s landing page. Users in the five test cities will be able to see and use Deals today.
Check out this Mashable post for a first glimpse of how those offers will look and function.
Rumor has it that Yahoo is about to sell off the social bookmarking site Delicious for as much as $2 million. If true, the move comes three months after Yahoo said Delicious was “not a strategic fit” for the web portal.
“‘We believe there is a home [for Delicious] outside the company that would make more sense for the service and our users,’ Yahoo said in December. Delicious’ prospective buyer is reportedly a StumbleUpon-like service but not necessarily StumbleUpon itself, Business Insider reports.”
Whether sold or abandoned altogether, the fate of Delicious will certainly have people wondering whether or not destination websites are a thing of the past.
Joseph Jaffe speculates on this topic in the video below. He suggests that with the rise of hubs like Facebook and Google, people are no longer operating on the web like they once did. We no longer go to websites and bookmark them or use them as home pages. We use Facebook and Google as home pages, where we’re able to connect with many businesses, people, links and RSS feeds instantaneously.
Jaffe asks, “So is this story about the demise and failure (in general) of Yahoo! and/or it’s inability to leverage its social media properties or is it about the death of the website (in this case Delicious)?”
Your social media content is consumed voluntarily, so it has to be valuable enough to pay attention to. We all have topics we think are important, and it’s pretty typical to want to share them all, but you can’t make your audience consume your content. Here are a few things you can do to make sure your content is meeting the needs of your audience:
Analytics: What kind of content is your audience already consuming? What pages are being hit? What posts are being read? Take a look at your analytics and let them determine where you should focus future efforts. Note: If you don’t have analytics set up on your website, consider Google Analytics. Google Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.
Keywords: Now that you have a better sense of what your audience is absorbing on your site, analyze the terms they are using to find your site. If they are searching on a particular service, make sure you have enough content on your site describing that service. If they are searching on a product, consider adding a page about that particular product. It’s possible you are wasting time writing and editing content that no one is reaching. An analysis of these keywords will help guide that effort.
Site search:If your website has a search engine, it can be the best indicator as to what content your audience needs/wants. You can find out what your visitors search for and which pages they visit as a result. You can also see where they begin their searches, how many pages they visit after searching, and which product groups they are most likely to search.
Keep an eye on what your audience is doing and continue to engage them. If you meet a need, and become a trusted resource, you will begin to build relationships with your audience that will prove invaluable over time.
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On October 8th, Bodyform, a U.K. maxipad maker, received a negative post on its Facebook wall. This post, which has now gotten more than 92,000 likes, called out the brand for false advertising. Instead of ignoring the post or replying with an automated apology, Bodyform creatively one-upped the post, made by Richard Neill, with a […]
