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Social Media via Online Media Room Provides Value

By Mary Beth West

This past month, our Interactive Springboard joint venture had the opportunity to create from scratch a new online media room for our client, Lumberjack Sports International.

The media room lives on the Lumberjack Feud website (created earlier by a different firm).  The purpose of the media room is to create a designated spot for media to collect news and feature information, including graphics, for this timber sports-themed development opening soon in Pigeon Forge, Tenn.

The media room helps make the media’s job easier by providing ready-made content to use as story background or even as-is for updates on new things coming to Pigeon Forge and Southeastern tourism.

The attraction is already being followed on social media by hundreds of people, and the development’s management team is smart not to leave media reporters out of the equation. 

Social media links as well as the e-newsletter sign-up are all included in the media room to help reporters stay in real-time tune with news developments and announcements as they are posted.

If your company has a media relations program in place, then don’t forget the power of social media to create vital links with those contacts.  An online media room is a terrific platform to help make those connections happen.

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