Posts Tagged ‘Google’

The Google+ Grouch

By Mary Beth West, APR

Do I have time for this?!  I mean, @#^&$#%! 

That was my bad attitude this past week as I started trying to set up my Google+ profile. 

I know that this admission flies in the face of who/what I’m supposed to be as a marketing communications professional.  When it comes to all things social media, I’m supposed to be early to the game and quick on the draw.  But this week, I had to lay claim to my humanity.

Perhaps it was the timing.  August 1 was the first day of school for my kids with all the associated chaos, we had several new-business pitches in play, and if I didn’t have enough perspiration issues already, it’s been about 100 degrees outside.  Trying to figure out the Google+ social media interface and where everything fit in just wasn’t jiving for me.

And that’s part of the challenge Google+ may be up against as it continues its launch.  Folks know Facebook.  They know where the buttons are and what they do.  It’s hard to change . . . or at least to give a stab at a new-kid-on-the-block social media presence that may seem like a mere duplication of what Facebook already does quite nicely, thank-you-very-much.

But not so fast.  I’m going to have to give myself an “F” on attitude and remember that I had a similar perception of Facebook back when I was still milling around on MySpace four years ago and someone first sent me a FB friend request. 

Que sera.  It’s almost a new week, so I’ll start taking my own advice: don’t get overwhelmed with analysis-paralysis.  Enjoy the process of discovering this new social media gizmo . . . it should be fun seeing where it leads.

Google+ or minus?

We have been getting a lot of questions from clients about Google+, and our opinion is that it’s still too soon to tell how things will shake out with Google+ vs. Facebook. While Google certainly has the power behind it to challenge Facebook, you need to keep in mind that if Facebook were a country, it would be the fifth largest country in the world.

It’s clear that Google is capitalizing on some of Facebook’s weaknesses and has come to the table with a few really nice alternatives. However, it’s hard to believe Facebook isn’t also buried in the development process, brewing up some surprises of their own.

We’ve been testing Google+ a bit, and two things are attractive to us so far: Google+ Circles and Hangouts. Circles make it far easier to create a “circle of friends” than using a Twitter list or Facebook Friend List. Hangouts allows a camera switching feature as a great approach to video chat. The thing is, all of these features have to pick up steam. To be effective, a lot of people have to be using them, and it is too soon to tell if Facebook users will make the switch.

Our advice: stay focused on what you’re currently doing. Don’t let new features and functionality distract you. Remember, things come and go in the social media space. It is important to always have a strategy in place before big decisions are made. Oh, and, a sense of humor helps too, which is why we’re posting this infographic from Class Finders.

Class of 2011: Social Media High School Yearbook

by Class Finders

Will Yahoo sell social bookmarking site Delicious?

by Tori Rose, Principal, Blue Media Boutique

Rumor has it that Yahoo is about to sell off the social bookmarking site Delicious for as much as $2 million. If true, the move comes three months after Yahoo said Delicious was “not a strategic fit” for the web portal.

“‘We believe there is a home [for Delicious] outside the company that would make more sense for the service and our users,’ Yahoo said in December. Delicious’ prospective buyer is reportedly a StumbleUpon-like service but not necessarily StumbleUpon itself, Business Insider reports.”

Whether sold or abandoned altogether, the fate of Delicious will certainly have people wondering whether or not destination websites are a thing of the past.

Joseph Jaffe speculates on this topic in the video below. He suggests that with the rise of hubs like Facebook and Google, people are no longer operating on the web like they once did. We no longer go to websites and bookmark them or use them as home pages. We use Facebook and Google as home pages, where we’re able to connect with many businesses, people, links and RSS feeds instantaneously.

Jaffe asks, “So is this story about the demise and failure (in general) of Yahoo! and/or it’s inability to leverage its social media properties or is it about the death of the website (in this case Delicious)?”

You decide…and then tell us what you think.

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